MOJO x fritz-kola campaign design – portfolio case study image 1

Fashion Brand Illustration

Zwei Marken, ein Hafen

Mojo and Fritz-Kola share a home port: Hamburg.Mojo and Fritz-Kola share a home port: Hamburg. For the collaboration between the two brands, I designed a collection that takes that shared origin as its starting point – translated into visual language that's unmistakably Fritz-Kola.

Art Direction / Fashion Illustration

MOJO x fritz-kola campaign design – Mojo Fritz Cola 02 visual from the portfolio case study
MOJO x fritz-kola campaign design – Mojo Fritz Cola 02 visual from the portfolio case study
MOJO x fritz-kola campaign design – Mojo Fritz Cola 01 visual from the portfolio case study
MOJO x fritz-kola campaign design – Mojo Fritz Cola 01 visual from the portfolio case study
MOJO x fritz-kola campaign design – CHAP0891 b@2x visual from the portfolio case study
MOJO x fritz-kola campaign design – CHAP0891 b@2x visual from the portfolio case study

A collage of Hamburg

The style leans on a collaged visual language: crane, waves, fish, and lettering sit side by side as individual modules, framed in clean tiles rather than one continuous illustration. The black-and-white screen-print feel, with rough edges and hand-drawn details, roots the whole thing firmly in Hamburg’s harbor and streetwear culture without ever feeling too clean or polished.

MOJO x fritz-kola campaign design – CHAP0777 b@2x visual from the portfolio case study
MOJO x fritz-kola campaign design – Firtz Illu Titel visual from the portfolio case study
MOJO x fritz-kola campaign design – CHAP2024 b@2x visual from the portfolio case study
MOJO x fritz-kola campaign design – CHAP2044 b@2x visual from the portfolio case study
MOJO x fritz-kola campaign design – FK Flaschen@2x visual from the portfolio case study