Smartphone mockup showing the Lone Tern app start screen with changing landscape photos and the headline “Travel Agency For One”.

Travel Agency For One

Travel alone - No experience needed

Lone Tern – Travel Agency For One – has set itself the task of supporting people on challenging nature exploration trips that require a higher level of experience and knowledge. However, it is often precisely this experience that is lacking, which prevents many people who wish to travel alone to the Alps from enjoying these unique experiences. At the same time, they wish to avoid travel guides, large groups or simply other people, so that they can be alone with the experience. This puts them in a tricky situation. With ‘Lone Tern’, these people find a partner who supports them from the planning stage, through the challenges on the ground, and with the organisation throughout the entire process. Among other things, Lone Tern, as a partner, puts together travel kits tailored to the trip and the individual. Backpacks containing essential gadgets, emergency provisions and thermal blankets.

Art Direktion / Branding

The Guide

The name and logo for ‘Lone Tern’ refer very directly to the coastal tern. After all, every year it flies the longest distance of any migratory bird, all on its own. Accordingly, ‘Lone Tern’ treats the coastal tern as a symbol, emblem and role model. In addition to that the geometric and minimal forms as well as the angle and direction of it represents the clear and recognizable guide for your journey.

Pencil sketches of the tern logo on dotted paper next to the final round Lone Tern emblem in orange on dark teal with the line “Fly Far. Talk Less.”
Pencil sketches of the tern logo on dotted paper next to the final round Lone Tern emblem in orange on dark teal with the line “Fly Far. Talk Less.”
Lone Tern logo system on dark teal: eight variants including wordmark, round emblem, app icon and vertical lockups in orange and off-white.
CÀN SORT fabric banners and apron mockups with orange and blue brand graphics
Laptop mockup displaying the CÀN SORT website with vineyard photography and blue brushstroke visual language
Laptop mockup displaying the CÀN SORT website with vineyard photography and blue brushstroke visual language
CÀN SORT fabric banners and apron mockups with orange and blue brand graphics
CÀN SORT fabric banners and apron mockups with orange and blue brand graphics
Laptop mockup displaying the CÀN SORT website with vineyard photography and blue brushstroke visual language
Laptop mockup displaying the CÀN SORT website with vineyard photography and blue brushstroke visual language
CÀN SORT fabric banners and apron mockups with orange and blue brand graphics
CÀN SORT fabric banners and apron mockups with orange and blue brand graphics
CÀN SORT fabric banners and apron mockups with orange and blue brand graphics
The tern symbol as a 3D object in different materials (chrome, terracotta, glass) beside the logo blind-embossed on textured paper.
The tern symbol as a 3D object in different materials (chrome, terracotta, glass) beside the logo blind-embossed on textured paper.
A man in a green bucket hat seen from the side, wearing a black Lone Tern hiking backpack with a large orange tern graphic, a round emblem patch and an orange name tag.
A man in a green bucket hat seen from the side, wearing a black Lone Tern hiking backpack with a large orange tern graphic, a round emblem patch and an orange name tag.
A man in a green bucket hat seen from the side, wearing a black Lone Tern hiking backpack with a large orange tern graphic, a round emblem patch and an orange name tag.

The App

At the heart of ‘Lone Tern’ is the App, which can be used as a direct guide both before and during the trip. Linked to the supplied GPS and radio equipment, Lone Tern is always there when you need help or have any questions.

Smartphone with the Lone Tern route map app lying on rocky ground, next to an animated sequence of arrow, tern symbol and the line “Where is my next destination”.
Laptop mockup displaying the CÀN SORT website with vineyard photography and blue brushstroke visual language
Laptop mockup displaying the CÀN SORT website with vineyard photography and blue brushstroke visual language
Smartphone with the Lone Tern route map app lying on rocky ground, next to an animated sequence of arrow, tern symbol and the line “Where is my next destination”.
Smartphone with the Lone Tern route map app lying on rocky ground, next to an animated sequence of arrow, tern symbol and the line “Where is my next destination”.
Smartphone on an olive padded surface with orange accents, showing the app screen “07: Waterfall Bridge”.
Key visual: rolling green hills with an oversized orange tern in the sky, the slogan “Fly far. Talk less.” and www.lonetern.com.
Lone Tern energy cookie tins in orange and dark teal, surrounded by cookies on a light stone surface.
Top view of a round tin lid with the Lone Tern emblem on an orange background with a long shadow.
Poster “Kenai Fjords, Trail 7.3”: a hiker with a backpack taking a photo in front of mountains, orange shape and logo.
Poster “Kenai Fjords, Trail 7.3”: a hiker with a backpack taking a photo in front of mountains, orange shape and logo.
Poster “Packed For One.”: misty rice terraces with an orange hiking route drawn across them.
Three carabiner key straps in dark teal and orange with Lone Tern branding and “Fly Far. Talk Less.”
Packaging: a snack bar wrapper “Fuel For One.” and a silver beef jerky pouch “Birch-smoked. For One.”
Packaging: a snack bar wrapper “Fuel For One.” and a silver beef jerky pouch “Birch-smoked. For One.”
Packaging: a snack bar wrapper “Fuel For One.” and a silver beef jerky pouch “Birch-smoked. For One.”
Three envelopes in dark teal, orange and grey with a large tern graphic and the title “Journey Onboarding”.
Three envelopes in dark teal, orange and grey with a large tern graphic and the title “Journey Onboarding”.

Out Of Home

Outdoor advertising plays an essential role for “Lone Tern”. It is intended to serve as a sort of “wake-up call” for people going about their daily lives – on their way to work, to the office or wherever else they may be heading – who are seeking the thrill of an exciting adventure in the solitude of nature. The logo always plays a major visual role in this. As a watchful figurehead and guiding companion on the journey, the tern always hovers in oversized form and vibrant red above every landscape, ready to support the traveller.

Red cube installation in a city passage with a circular cutout showing the tern over a mountain lake, a woman walking past; next to it a lightbox with the Kenai Fjords poster in a subway station.
Red cube installation in a city passage with a circular cutout showing the tern over a mountain lake, a woman walking past; next to it a lightbox with the Kenai Fjords poster in a subway station.
Red cube installation in a city passage with a circular cutout showing the tern over a mountain lake, a woman walking past; next to it a lightbox with the Kenai Fjords poster in a subway station.
Red cube installation in a city passage with a circular cutout showing the tern over a mountain lake, a woman walking past; next to it a lightbox with the Kenai Fjords poster in a subway station.
Three posters in an underground station showing the round Lone Tern emblem over alpine landscapes.
City light poster “Fly far. Talk less.” on a concrete wall, and the “Packed For One” poster in a street frame among trees.
City light poster “Fly far. Talk less.” on a concrete wall, and the “Packed For One” poster in a street frame among trees.
Subway billboard on a tiled wall: savanna with acacia trees, a large orange tern and the slogan “Fly far. Talk less.”