
Travel Agency For One
Travel alone - No experience needed
Lone Tern – Travel Agency For One – has set itself the task of supporting people on challenging nature exploration trips that require a higher level of experience and knowledge. However, it is often precisely this experience that is lacking, which prevents many people who wish to travel alone to the Alps from enjoying these unique experiences. At the same time, they wish to avoid travel guides, large groups or simply other people, so that they can be alone with the experience. This puts them in a tricky situation. With ‘Lone Tern’, these people find a partner who supports them from the planning stage, through the challenges on the ground, and with the organisation throughout the entire process. Among other things, Lone Tern, as a partner, puts together travel kits tailored to the trip and the individual. Backpacks containing essential gadgets, emergency provisions and thermal blankets.
Art Direktion / Branding
The Guide
The name and logo for ‘Lone Tern’ refer very directly to the coastal tern. After all, every year it flies the longest distance of any migratory bird, all on its own. Accordingly, ‘Lone Tern’ treats the coastal tern as a symbol, emblem and role model. In addition to that the geometric and minimal forms as well as the angle and direction of it represents the clear and recognizable guide for your journey.
The App
At the heart of ‘Lone Tern’ is the App, which can be used as a direct guide both before and during the trip. Linked to the supplied GPS and radio equipment, Lone Tern is always there when you need help or have any questions.








Out Of Home
Outdoor advertising plays an essential role for “Lone Tern”. It is intended to serve as a sort of “wake-up call” for people going about their daily lives – on their way to work, to the office or wherever else they may be heading – who are seeking the thrill of an exciting adventure in the solitude of nature. The logo always plays a major visual role in this. As a watchful figurehead and guiding companion on the journey, the tern always hovers in oversized form and vibrant red above every landscape, ready to support the traveller.












